Google’s plan to eliminate third-party cookies from its Chrome browser by 2022 is bad news for many digital advertisers. But it’s great for Google, which, unlike its digital advertiser competition, doesn’t have to rely on third-party cookies to power its massive ad business. It might, in certain ways, be good too for users who don’t want advertisers tracking them and their activities all over the internet.
Via: https://www.vox.com/recode/2020/1/16/21065641/google-chrome-cookie-ban-advertisers