Google’s Collections now remind us of a certain website called Pinterest

Google is using AI to put all of the stuff you search for into collections and honestly, the new features may very well remind you of Pinterest.

Google started showing related activity on top of some search results in January 2019, to help you—Google imagined—”pick up where you left off.” That’s also when Collections first appeared, so you could save and organize links under certain topics, like “cooking, interior design, fashion, skincare and beauty, fitness, photography and more”—basically, much of the stuff in Pinterest’s wheelhouse. In a new update announced today, Google says its AI can now do that organizing work for you.