Quite often services ask us to verify our email.
Sometimes it’s a strict rule, which means that without verification you cannot use the service.
Sometimes they allow to use it for some period of time, but they you still have to verify it.
Sometimes they allow to use limited number of features.
However my competitors mostly don’t ask to validate the email. Which leads to me creating dozens of fake accounts in order to investigate the service since it’s a competitor.
Of course it’s possible to create a fake email or use some services for such purpose, like you get some random email only to go through the verification process.
But anyway, do we need this?
If user uses google auth for example, everything’s fine, no worries.
But if he signs up manually?
Props: I’m kind of sure that this is his authentic email. Cannot be sure 100% though
Cons: UX issues, conversion drop.