What tools do you use for your email marketing campaigns?
I have used Mailchimp and Elasticmail in the past.
Mailchimp is smooth, cool, flexible and powerful. I just like it! But when you reach the 2,000 subscribers limit you start paying. Paying a lot.
Elasticmail was pretty OK, but their deliverability was not good enough. I used it ~3 years ago, perhaps it is better now.
When I was starting Unicorn Platform I planned to use Mailerlite for newsletters. I even coded the integration already.
But then I installed Intercom and found out Intercom offers one-time email newsletters too.
And it is just perfect! What I love there:
- Data. I have access to my users’ data and custom events. E.g. I can send a promo newsletter to everyone who has not paid yet. Or send a guiding email to the one who has not built a website yet and need some help. I also tag users when I talk to him. Some people really enjoyed my service and I tagged them as loyal. This means I can send a newsletter to them and ask them to write a review.
- Clean UI. I really do care about interface and how my service looks. Intercom’s email templates are crystal clear. Just perfect.
- Price. On the Startup plan, I pay $50/m for all Intercom services including one-off emails. I have over 3,000 users and leads and Intercom does not additionally charge for this volume.